The Foster's-owned winemaker claims the plastic bottles produce 29 per cent fewer emissions, compared with conventional 750ml glass bottles.
Wolf Blass engaged a sustainability consultancy to assess emissions generated by its Green Label products across all phases of production, from grape growing, winemaking, wine packaging and bottling, product use, disposal and recycling.
It found the plastic PET bottles came out on top, given they were recyclable, could be reused for other purposes and were much lighter and therefore less energy-intensive to transport.
Katie Patrick from the environmental publication Green Pages welcomed the innovation and said it should be adopted across the Australian wine industry.
'This is an example of taking green mainstream,' she said.
'The main source of carbon emissions are in the bottle and the simple solution from going to PET from glass is an elegant means to cut nearly 30 per cent carbon emissions.'
The bottle can be dropped, thrown and hit without shattering but there's no promises about losing your wine if an open bottle is knocked over.
Although the wine only has a shelf life of 12 months, Wolf Blass says the quality and taste haven't changed.
Oliver Pratt, the winemaker's global brand director, said the plastic bottles were aimed at satisfying the growing number of environmentally conscious consumers.
'We see Green Label as an ideal solution for a more sustainable alternative packaging choice presenting a lower greenhouse footprint,' he said.
http://www.greendemon.com.au
(article from sky news)
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