Eco conscious consumers are not putting their money where their mouths are, according to new research which has found a ‘weak link’ between the intention of purchasing eco friendly electronic appliances and actually doing so.
The results of the survey suggests consumers don't think green products are inferior, but also reveals that while consumers are thinking green only 20 per cent are actually buying green, which Professor Tim Flannery, Panasonic Chair in Environmental Sustainability, Macquarie University, said needs to change.
“Awareness of environmental issues is extremely high and our next challenge is to turn that into everyday action,” Flannery said. “People are going to continue to purchase and use products such as consumer electronics and need to make sure they’re making the best possible decisions.”
Steve Rust, managing director, Panasonic Australia, said the results were disappointing considering the investment into developing environmentally friendly products.
“The message just isn’t translating into action. Consumers are making all of the right noises but at the end of the day they just aren’t buying green – at least with consumer electronics,” Rust said in a statement.
“The single best thing we can do to encourage more businesses to adopt better environmental behaviour is to make it more commercially attractive. We simply have to work out what is stopping consumers from buying green and overcome it.
Otherwise it is back to business as usual. Cheap bad quality products made overseas that affect us all.
From Current.com.au
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